When produce is in season in your local area, the abundance of the crop makes it less expensive. Take berries for example. In the middle of January, you could pay $6-$7 for a half a pint of fresh blueberries. But when berries are in season, you will likely find pints or even bigger containers for $3-$4.
It’s the basic law of supply and demand, when crops are in season you are rewarded financially by purchasing what’s growing now.
Taste the Flavor
We all want the food that we eat to taste good!
Especially our vegetables and fruits!!! When food is not in season locally, it’s either grown in a hothouse or shipped from other parts of the world, and both will affect the taste. When crops are transported, they must be harvested early and refrigerated so they don’t rot during transportation. Therefore, they might not ripen as effectively as they would in their natural environment. As a result, they don’t develop their full flavor.
For example, compare a dark red, vine-ripened tomato still warm from the summer sun with a winter hothouse tomato that’s barely red, somewhat mealy, and lacking in flavor.
Really there is no comparison, the summer tomato’s flavor is much more robust.